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    Privacy Policy

    1. Who are we?

    We are Poptails & Dreams Ltd., (Company number: 09996096), Hackney Down Studios, Amhurst Terrace, London, England, E8 2BT.

    2. What information are we collecting and why?

    When visiting our site, we will collect and save your IP address, cookie ID and browsing data purely for analytic purposes. If you sign up for our newsletter, we will store your email address to send you marketing by email. If you enter your details via a contact form, we will use this data to contact you. We will never use your personal information for any any other purpose.

    3. How long will you store my information for?

    We will store your information for the period necessary to fulfill the purposes outlined in this Privacy Notice unless a longer retention period is required or permitted by law.  After this time it will be deleted or anonymised.

    For example, if you have made a purchase with us, we will keep a record of your purchase for the period necessary for invoicing and tax purposes. We may also keep the correspondence with you for our records.

    If after this time, you ask to withdraw your consent then we will delete your personal information. However, be aware that when you unsubscribe from our newsletter, we will keep a record of your email address to make sure we don’t send you marketing emails in the future.

    4. Will my data be transferred outside EEA?

    Your personal information may be transferred to, and stored at, a destination outside the country in which you reside, including countries, which have less strict, or no data protection laws, when compared to those in your country.

    Whenever we transfer your information in this way, we will take steps which are reasonably necessary to ensure that adequate safeguards are in place to protect your personal information and to make sure it is treated securely.

    5. Social Media

    By interacting with us on social media (including without limitation joining our official Poptails by LAPP group/page or following us on the Social Media, “liking”, “retweeting”, writing a comment in relation to a page on the Social Media) (“Interacting” or “Interaction” (as applicable)) you agree to our interaction with you on the Social Media and the processing of your information accessed on the Social Media in accordance with that Social Media platforms terms of use and privacy policy. The information about you that may be collected when you Interact with us on the Social Media may include without limitation your name, your user profile, your age, your preferences, choices and viewpoints with regards to the topic or subject matter of the relevant Social Media page, your photos and other images and your videos. Your Interaction with us on the Social Media may also involve you posting a photo or video of you to us (either by “mentioning” us or by taking a photo of our products).

    Please let us know if at any time you wish us to stop interacting with you on the Social Media or using any of your information or content on the Social Media by contacting us at the details set out below. By Interacting with us (whether on the Sites, Social Media or otherwise) you grant to Poptails & Dreams Ltd. a perpetual, worldwide, royalty-free license to use your image and/or videos of you and/or our product and Contributions for the purposes of promoting, advertising and endorsing Poptails & Dreams Ltd’s goods and services, including without limitation for the purposes of your participation in any promotional activity for the same, and in any media including without limitation television, Social Media, on our websites, online marketing, in print and outdoor advertising materials.

    6. Other Submissions

    If, at our request, you send certain specific submissions (for example contest entries) or without a request from us you send creative ideas, suggestions, proposals, plans, or other materials, whether online, by email, by postal mail, or otherwise (collectively, ‘comments’), you agree that we may, at any time, without restriction, edit, copy, publish, distribute, translate and otherwise use in any medium any comments that you forward to us. We are and shall be under no obligation (1) to maintain any comments in confidence; (2) to pay compensation for any comments; or (3) to respond to any comments.

    7. Website licence

    Unless otherwise stated, Poptails & Dreams Ltd. or our licensors own the intellectual property rights in the website and material on the website. All these intellectual property rights are reserved.

    8. Third Party Links

    Certain content, products and services available from us may include materials from third-parties.

    Third-party links on this site may direct you to third-party websites that are not affiliated with us. We are not responsible for examining or evaluating the content or accuracy and we do not warrant and will not have any liability or responsibility for any third-party materials or websites, or for any other materials, products, or services of third-parties.

    We are not liable for any harm or damages related to the purchase or use of goods, services, resources, content, or any other transactions made in connection with any third-party websites. Please review carefully the third-party’s policies and practices and make sure you understand them before you engage in any transaction. Complaints, claims, concerns, or questions regarding third-party products should be directed to the third-party.

    9. Changes to terms of service

    You can review the most current version of the Terms of Service at any time at this page.
    We reserve the right, at our sole discretion, to update, change or replace any part of these Terms of Service by posting updates and changes to our website. It is your responsibility to check our website periodically for changes. Your continued use of or access to our website or the Service following the posting of any changes to these Terms of Service constitutes acceptance of those changes.

    10. Queries

    Questions about the Terms of Service should be sent to us at


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